Rapid changes in the hottest printing and media ma

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The rapid changes in the printing and media market restrain "Liu Xuesong said that the market growth

after the outbreak of the financial crisis in September 2008, the German printing press manufacturing industry experienced the biggest market collapse since World War II. In 2009, the annual demand for sheet fed printers and web printers (excluding digital printing) fell by more than 50% compared with 2005 and 2006 boom years. Sales fell from 9.2 billion euros at that time to 3.9 billion euros in 2009. Heidelberg, gaobao and Manroland alone lost 9000 jobs due to the crisis. During this period, due to the increased willingness to invest in Asia and Latin America, the business situation tends to improve. In 2010, the global sales of new printing presses reached about 4.4 billion euros. However, it is unlikely that German suppliers, which dominate the global market, will recover to the leading level of sales in the medium term, because the rapid changes in the market structure of printing and media, technological progress and new competitors have inhibited the potential of market growth. In the long run, the annual demand is likely to reach 7billion euros

consumption of packaging, advertising prints and magazines also increased naturally. For example, for gaobao company, China, which almost continued to maintain prosperity during the financial crisis, became the world's largest sheet fed offset machine market for gaobao company for the first time in 2010. In its recent global printing market survey report from 2009 to 2014, the Pira Institute in the UK predicted that the total global printing volume would moderately increase from US $700billion in 2008 to US $725billion by 2014. In 2009, China's printing sales of nearly 50billion euros still lagged significantly behind the United States (147billion euros) and Japan (79billion euros), but it has far exceeded Germany (29billion euros). In less than 10 years, China will replace the United States as the world's largest printing market and make an important contribution to the continued growth of global printing volume by 2020. In the next 10 years, the sales of printing products and printing machines will undergo a large transfer. In the past, an empirical law applied to the sales distribution of global printing presses: the United States, Europe and the Far East (including Japan and Australia) each account for one third. At present, this law has changed. It can be seen that in recent years, it has shifted from west to East and from north to south to the American continent, especially the packaging and printing press has always followed the industrial products. This part shows that China and other emerging countries have strong demand, and the financial crisis in the past two years has accelerated this transfer process. Correspondingly, all western manufacturers need to set up production plants in China or India. Today, with a low degree of automation of its printing press, China has met more than 50% of its needs from its own machines, and facts have proved that Chinese manufacturers have a strong learning ability in adapting to Western technology

as for the printing products themselves, the shadow click cost of Internet or digital printing. Experienced offset printing manufacturers have long used digital printing to print ultra short response, which is different according to their respective market segments. It is indisputable that packaging and printing are still edition live or offset personalized products. As far as the printed products are concerned, the shadow click cost of Internet or digital printing

experienced offset printing manufacturers have long used digital printing to print ultra short response, which is different according to their 15 market segments. It is indisputable that packaging and printing are still edition live or offset personalized products. As far as printing products are concerned, the impact of interconnection or digital printing methods is different according to their respective market segments. Undoubtedly, packaging printing continues to grow, while offset printing, flexo printing and gravure printing maintain their territory. Most markets are designed according to high output, strict quality requirements, strong flexibility of substrate, high-grade post press processing, short delivery time and low piecework cost. In this segmented market, digital printing can only play a secondary role in ultra short edition and packaging sample printing. In the same way, this law also applies to the printing of large quantities of newspapers and magazines

in contrast, advertising revenue and the number of prints of publications such as newspapers and magazines are significantly affected by the Internet. Catalogue printing is also influenced by Amazon and eBay. But the catalogue will not disappear like the once ingrained catalogue. Kindle and other readers have taken away printing volume from book printers, and iPad has also taken away many live parts from magazine and newspaper printers. If the initial hype ends, and the practical advantage of enjoying easy reading on paper is generally accepted by people, then people will see the real print volume of printed matter. Under the basic conditions of the traditional printing market, interconnection makes the competition around users and advertising revenue more intense

at the same time, wanwei created a new business model for the increasing number of internet printing plants, and obtained additional printing volume through reasonable retail prices. The boundary between digital printing and offset printing is becoming more and more difficult to distinguish. These two printing methods coexist or are used in combination in many printing plants. Competition encourages the creativity of engineering and technical personnel in two aspects, and finally improves the quality, productivity and economic benefits. Therefore, the development of these two printing methods will be accelerated. Nowadays, modern offset printing machines must achieve rapid replacement, less startup waste paper and the best production flexibility, and they can be completely compared with digital printing when they are less than 500 ultra short version live printing used more and more in plastic surgery, blood sweat tube, artificial spine and other fields. The obstacle to the rapid development of digital printing is not the existing restrictions on quality, efficiency and flexibility, but more affected by the business model accepted by suppliers from the office department, such as expensive consumables (toner, ink), binding service contracts and click costs. Experienced offset printing manufacturers have long used digital printing to print ultra short version live or offset personalized products

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